The Project
WJD Properties are currently redeveloping and constructing new apartments located at 44-48 Merriman Street & 56-62 Bettington Street, Millers Point, NSW. Twelve apartments will be available once construction work is completed, each boasting views of the recently developed upmarket Barrangaroo Reserve. This premium residential project was awarded to WJD Properties.
At the completion of the project, the site will backfilled and the parkland restored in consultation with North Sydney Council.
With Circular Quay, The Rocks, Sydney CBD and Barrangaroo in close vicinity to the site, the apartments were naturally geared towards the premium end of the property market. Unsightly hoarding demarcated the construction zone, and developers, WJD Properties, were seeking a printed product that could elevate the look of the building site.
In keeping with the area’s rich built history, WJD Properties utilised refined artwork commissioned by the City of Sydney to promote the build.
Subtle modern tweaks to historical images featured on the artwork titled ‘Double-take’ by artist Rachel Harris; a series of historical images of Sydney which are digitally blended with modern items.
The Solution
Fortress Fencing supplied WJD Properties with 72 square metres of Vinyl Hoarding Banners which were fitted to the Class B Hoarding located on the corner of Merriman Street and Bettington Street, Millers Point.
Custom printed with Rachel Harris’s unique artwork, the banners provided a professional and creative finish to a blank hoarding wall, and sparked further interest and awareness of the project.
Custom full colour printing delivers a powerful message to your target audience, improving the look of construction zones and infrastructure projects, as well as promoting sporting events, and general advertising of products and services.
Incredibly versatile, custom printed vinyl banners can be produced in a wide range of shapes and sizes to suit any requirements. Plus, they are a cost effective advertising tool that is reusable, time and time again.
Product Specifications:
- Custom heights & lengths available
- No minimum order quantity
- Weight – 440gsm
- UV treated PVC vinyl
- 100% Blockout
- Fully compliant with all OHS requirements
Want to know more?
Contact us today for more information about the products used or to learn how we can assist with your upcoming project!